Create a set of combined novel ideas into insights for breakthrough innovation generation crossing diversity of expertise and perspectives in teams. Change the mind-set from idea generation into insights creation from multiple ideas evolving into insights and inventions - a deep comprehension of the coherent whole. Creativity is much more complicated process than merely idea generation. It is taking account of internal and external factors, acquisition of background information and knowledge, creative thinking and conceptual combinations – pre-inventive actions and novel thoughts – idea generation, insight creation for novel inventions and initiatives formation. Creativity needs abilities for organizing, focusing, and directing actions into novel thinking and solution genesis. Creativity has to be seen as one of the major pathways to breakthrough innovation.
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